As funeral directors we acknowledge the respect, dignity, and privacy expected when caring for the deceased, from all religious, ethnic, and racial backgrounds. Customs and creeds of these backgrounds will be encouraged. As individuals, professional relationships will be conducted honestly and truthful. We shall serve the public as devoted, honest professionals, as solid citizens working for the good of society in all business transactions. Striving to meet the needs of the public while representing the funeral directing profession faithfully is our goal.